Social Media Specialist/Content Creator

At COCOON, we see every day as an opportunity to positively transform lives by helping people discover, explore, and realize their dreams. We are on a mission to reimagine the remodeling experience and to do that, the COCOON team is looking for a Social Media Specialist to help us attract and connect with busy homeowners through our multiple social platforms.

When it comes to our social presence, we believe “going viral” is less important than spreading good vibes (although we wouldn’t mind going viral too!). Our social channels are a place to build connections, inspire our followers, and demonstrate our values. If you like to create trends rather than follow them – then we need you on the COCOON team.

Responsibilities:

• Develop engaging and creative content (videos, photos, captions, stories, reels etc.) for Facebook, Instagram, LinkedIn, Pinterest, and YouTube that aligns with the COCOON brand.
• Collaborate with the marketing team, designers, and project managers, to gather content and create compelling narratives.
• Create and manage the social media content calendar 1 month in advance to ensure a consistent and strategic posting schedule.
• Post on COCOON’s key social profiles 1-3 times a day.
• Foster a sense of community by engaging with our audience through comments, messages, and discussions. Respond promptly to inquiries and feedback, maintaining a positive and professional online presence that reflects the COCOON brand.
• Track and analyze social media performance metrics to evaluate the effectiveness of campaigns and strategies. Provide regular reports to management weekly and monthly to help us make informed decisions about what’s working, what isn’t and what we should try next.
• Help strategize and implement advertising campaigns on various social platforms.
• Stay updated on the latest trends, features, and algorithms of each platform to ensure effective content distribution.
• Initiate and execute collaborations with other like-minded brands within our target market.
• Capture high-quality photos and videos of completed projects, behind-the-scenes activities, and company events. Edit and enhance visual content to maintain a consistent and visually appealing brand image.
• Plan, coordinate, and execute social media strategies to promote company events, launches, and community engagement initiatives. Collaborate with event organizers, vendors, and partners to maximize online visibility before, during, and after events.
• Ability to participate and document the occasional brand-building event serving our surrounding community.
• Seek to improve yourself through new training opportunities and challenges.

Requirements:

• Bachelor’s degree in marketing/communications, or comparable experience.
• 3+ years of experience in social media management.
• Strong creative and visual storytelling skills.
• Proficiency in graphic design tools and video editing software.
• Excellent photography and videography skills.
• Ability to manage and promote events through social media channels.
• Familiarity with social media analytics and reporting tools.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively with cross-functional teams.
• Highly organized with the ability to manage multiple tasks and deadlines.

If you are a highly motivated, creative individual with a passion for social media marketing and a proven track record of success, we encourage you to apply for this exciting opportunity. Please provide a resume as well as samples of your work.

Perks of Working at COCOON:

• Health and Dental Insurance
• 401(K) Plan
• Short Term Disability
• Long Term Disability
• Life and AD&D
• Paid Vacation Time Off
• Paid Sick Time Off
• Company Paid Holidays
• Fun Company Events & an Inspiring Company Culture!

*Please do not apply if you do not live within a 40-minute drive of West Chester, PA. At COCOON, we know how important it is to be home with your family and eventually, the distance will become an issue. If you apply and do not meet the distance requirements, we will assume that you did not read the job description fully and your application will be discarded. Thank you for understanding!