Digital Marketing Specialist

At COCOON, every day is an opportunity to positively transform lives by helping people discover, explore, and realize their dreams. We’re on a mission to reimagine the remodeling experience, and at the heart of that mission is our website—the first impression most people have of COCOON.

We’re looking for a Digital Marketing Specialist who can ensure that first impression is unforgettable. From website performance and SEO to email campaigns and digital experiments, this role is about creating a seamless, engaging journey that brings homeowners closer to their remodeling dreams. If building landing pages feels second nature and A/B testing excites you, you’ll feel right at home here.

What You’ll Do

Shape Our Digital Front Door

• Maintain, monitor, and optimize the website for speed, usability, design, and overall health.

• Ensure our site reflects who we are: innovative, clear, and inspiring.

• Implement SEO and PPC strategies to ensure COCOON shows up when homeowners are searching for remodelers online.

Engage & Nurture Leads

• Create seamless top-of-funnel experiences with engaging email and SMS campaigns.

• Guide customers through the decision-making process by sharing helpful, compelling content.

• Experiment with new tactics to boost engagement across all digital channels.

Measure & Learn

• Use analytics tools to track website performance, traffic, and user behavior.

• Provide weekly and monthly reports that highlight what’s working, what isn’t, and what we should try next.

• Continuously test and refine campaigns to improve performance and impact.

Collaborate & Grow

• Work with the marketing team to launch campaigns and brand initiatives.

• Stay on top of digital marketing trends, bringing fresh ideas and insights to the team.

• Participate in occasional brand-building events in the community.

• Seek out new training opportunities to sharpen your skills.

Experience

• Bachelor’s degree in Marketing/Communications or equivalent experience.

• 3+ years of proven experience in digital marketing with focus on SEO, content, email, and analytics.

• Strong knowledge of WordPress, SEO best practices, Google Analytics, and PPC campaign management.

• Excellent written and verbal communication skills.

• Analytical mindset with the ability to turn data into decisions.

• Creative problem-solving skills and a willingness to test, learn, and adapt.

At COCOON, digital marketing isn’t just about clicks and conversions—it’s about creating a clear path for homeowners to imagine what’s possible in their homes. As our Digital Marketing Specialist, you’ll make sure that path is seamless, inspiring, and impossible to miss.