Digital Marketing Specialist

At COCOON, we’re reimagining the remodeling experience—making it simple, inspiring, and easy for customers to take their first step. That journey almost always starts online.

As our Digital Marketing Specialist, you’ll own how customers move through our digital ecosystem—from first click to qualified lead. This role is focused on building and optimizing the systems that drive growth: website experience, landing pages, SEO, email journeys, and performance insights.

You’ll work closely with our PPC partner to ensure our digital efforts are aligned, effective, and continuously improving. You’ll connect the dots between traffic, behavior, and conversion, helping turn interest into action.

If you’re energized by clarity, systems, and measurable growth—and you love understanding what’s working and why—you’ll thrive in this role.

What You’ll Do

Own the Digital Customer Journey

• Build and optimize landing pages to improve conversion and user experience.
• Manage website updates, ensuring content is current, clear, and aligned with COCOON’s brand.
• Develop and manage email campaigns and automations to nurture and re-engage leads.
• Segment audiences and create targeted messaging based on behavior and intent.
• Ensure a seamless digital experience from first interaction through lead conversion.

Drive Organic Growth (SEO & Content)

• Develop and execute SEO strategies to improve visibility and organic traffic.
• Create and manage blog content that supports search performance and educates website visitors.
• Optimize website content, structure, and performance for search engines and user experience.
• Monitor keyword performance and adjust strategies based on insights.

Partner with Paid Media Agency

• Collaborate with external partners managing Google and Meta advertising.
• Provide feedback on lead quality, conversion trends, and performance outcomes.
• Help align messaging, targeting, and landing page experience with campaign goals.
• Ensure insights from campaigns are translated into improvements across the funnel.

Measure & Drive Performance

• Track, analyze, and report on key metrics including lead quality, conversion rates, and ROI.
• Translate data into clear insights and actionable next steps.
• Identify opportunities to improve performance across website, email, and lead flow.
• Build reporting that helps the team understand what’s working and where to focus next.

Support Growth Initiatives

• Collaborate with the marketing team on campaigns, launches, and initiatives.
• Support testing and experimentation across digital channels.
• Stay current on tools, platforms, and best practices in digital growth and analytics.
• Participate in occasional brand-building events within the community.

What You’ll Bring

• 3+ years of experience in digital marketing, growth, or performance-focused roles.
• Strong understanding of SEO, conversion optimization, email marketing, and user behavior.
• Experience managing website content and blog strategy.
• Experience working with or alongside paid media agencies.
• Analytical mindset with the ability to turn data into insights and action.
• Experience with website platforms, landing page builders, and analytics tools.
• Strong communication skills and ability to collaborate across teams.

Who You Are

• Systems-minded and performance-driven
• Curious and analytical
• Organized and detail-oriented
• Comfortable owning outcomes, not just tasks
• Motivated to continuously test, learn, and improve

Perks of Working at COCOON

• Health and Dental Insurance
• 401(K) Plan
• Paid Vacation and Sick Time
• Company-Paid Holidays
• Fun Company Events & an Inspiring Team Culture